See your rivals through the buyer’s eyes
Look past the marketing site. Verified product and pricing facts, paired with calls to people who have used, sold against, or walked away from a competitor.
Competitive analysis ahead of a product launch
Facing two entrenched incumbents, the strategy team used expertOS to build a cited capability-and-pricing baseline, then spoke with former buyers and a churned customer to learn where each rival actually loses.
The sharpest competitive intelligence comes from those who have used a competitor, sold against one, or left one. expertOS gathers the public facts, then puts you in front of those people — no multi-week agency retainer required.
Anchor on what can be verified
Capabilities, pricing signals, and positioning, drawn from public sources and tagged. A clean, cited baseline of what a competitor says about itself.
Then get the version with no spin
The buyers who ran the evaluation, the customers who left, the reps who lost the deal. Expert calls surface the win/loss reality that never reaches a comparison page.
Follow the signals that count
Roadmap direction, packaging shifts, and go-to-market moves — assembled from public signals and confirmed by people who sit close to the market.
- “When buyers pick them over us, what’s really behind it?”
- “After negotiation, where does their pricing actually land?”
- “Which parts of their product are genuinely weak?”
- “How is their go-to-market shifting?”
- Straight win/loss
- Pricing intel that’s real
- Roadmap signal sooner
Put it to work on your next one.
Bring a live competitive intelligence question. Watch how far the agent runs before it hands off to an expert.